The World of Entrepreneurship by Jowi Witt
This is a Business Podcast for all Founders. I'm building alongside you. Sharing my Lessons I learn along the way.
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Episodes
Monday Sep 30, 2024
Monday Sep 30, 2024
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The 5 Stages to raise Awareness for your Personal Brand!
The Journey of the Salmon
When nobody knows you - you got no business!
Thats why you need to do Marketing. Marketing makes known.
Now you’re probably wondering, what should you do for your Marketing. This is where I will help you now. We will discover the 5 Stages of Awareness along the Journey of the Salmon.
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Sunday Sep 29, 2024
Sunday Sep 29, 2024
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Business is easy - Just take these 5 Steps
Many people are starting new businesses and most of them fail. I have also tried many different businesses. Then I started seeing what the successful businesses all have in common: They have these 5 steps that they all have.
Here are the 5 Steps:
Customer Focused
Marketing - Personal Brand
Solving a Problem for that Customer
Setting up a way to collect Payments
Then bring it all together in a funnel.
That literarily it. It doesn’t take more. Just do this and then get it out and start optimising it more.
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Saturday Sep 28, 2024
Saturday Sep 28, 2024
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You have probably also heard about finding your Niche or Niching Down.
That advice is everywhere. But there are two false Beliefs, that will keep you small and stop your growth.
Your Niche is not your Topic or your Interests. Most still believe that and so did I. I also believed, but was struggling with it for years.
That’s when I found the solution. I named it the 3P-Knot Framework.
Let me show you how it’s done!
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Friday Sep 27, 2024
Friday Sep 27, 2024
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One Advice that I hear often for beginners is - Start on one platform.
That is advice that was maybe good a few years ago, but not anymore.
All social platforms are in constant competition and so they are changing fast.
They are becoming less reliable over all. So by staying on one platform you have a huge risk!
You can lose it all!
So if you don't start taking these three actions you will stay in the risk to lose it all.
Start a Newsletter, Build on multiple Platforms, Put the Organic Funnel into Place.
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Thursday Sep 26, 2024
Thursday Sep 26, 2024
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When I was growing up I always wanted to play with the big boys.
I didn’t want to play with the babies or toddlers… They were so boring.
Now with my Son I see the similar pattern. He is always chasing after the big boys.
Same applies for us today. We like to look at Dan Koe, Alex Hormozi or Gary Vee.
Dreaming that could be us one day. We could be the Big Boy.
The Plan that I have for us today is simple:
How are we going to play with the Big boys?
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Wednesday Sep 25, 2024
Wednesday Sep 25, 2024
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When you are just starting out on YouTube, it can be quite overwhelming.
I have uploaded over 400 Videos and oh so many shorts… in the last three years on YouTube, so I got a bit of experience.
In this Video I will give you three things I wish I knew before I started.
First of all we need to talk the two different approaches when it comes to YouTube.
The Entertainment Approach and the Education Approach.
In this video we will cover in depth the Educational Approach, because that is what I have specialized in.
Many YouTube Videos will tell you the opposite of what I’m about to tell you.
I also had those three points in the wrong order.
What do you think makes a educational video really good?
Is is the Video, Editing, Camera, Filming Skills, or Lighting?
Nope to all of them. The biggest factor is: Speaking and Presenting!
You are here to educate - so the quality of the Video is: How well are you education aka. Helping the Viewer do - what the video is about.
This will lead us now to the main Things - that I actually did wrong, but wish I would’ve know earlier.
In order for you to avoid these Mistakes here they are:
Audio > Video
Light > Camera
Speaking > Editing
Let’s dive into each one separately for me to give you the reasons why I believe so.
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Tuesday Sep 24, 2024
Tuesday Sep 24, 2024
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In this podcast episode, the host warns against the "Edutainment Trap," which focuses too much on making educational content entertaining, attracting the wrong audience that is not committed to change or business growth. Instead, they advocate for focusing on providing real solutions to your ideal client's problems. Key steps include understanding client pain points through research, prioritizing speaking skills over production value, delivering straightforward solutions without fluff, tracking meaningful metrics beyond vanity numbers, and offering clear calls to action. The goal is to be a teacher and leader, not just an entertainer.
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Monday Sep 23, 2024
Monday Sep 23, 2024
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In this podcast episode, the host introduces "The Personal Media Challenge," where they commit to growing a Personal Media Company across 12 platforms over the last 99 days of the year. They outline their content strategy, which involves posting 45+ pieces of content daily, and share the baseline stats for each platform, including followers, posts, and impressions. The goal is to track progress weekly and encourage listeners to follow along or seek help with their own content strategies.
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Monday Sep 23, 2024
Monday Sep 23, 2024
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The Fruit Forest Framework is a content strategy model that helps personal brands grow across multiple platforms. The framework draws an analogy between content creation and growing plants in a forest. Key points include:
The 5 Seasons of Discovery: This process represents how people discover and engage with your brand, from initial content (the tree) to building relationships (buds, blossoms, fruit) and converting followers into loyal fans (seeds).
The Two-Sided Content Tree: This covers both content creation and discovery, starting with an idea (the seed) and growing into various content formats like videos, articles, and posts across platforms to attract and engage audiences.
Types of Plants in the Forest: Different types of content are likened to plants:
Vegetables: Short-term, viral content like beans (quick, temporary attention) and tomatoes (short-form content).
Fruit Bushes: Evergreen but moderate content like medium-form posts.
Fruit Trees: Long-term, evergreen content like authority-building articles and videos that provide sustainable growth.
Overall, the framework encourages creators to diversify their content across platforms, focus on long-term relationships, and ensure their content is strategically tied to business growth.
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Monday Sep 23, 2024
Monday Sep 23, 2024
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What Separates the Best Personal Brands from the Rest
In this episode, we dive deep into what truly separates successful personal brands—like Alex Hormozi, Gary Vee, Matt Gray, and Dan Koe—from the rest of the crowd. Spoiler: they’re not just building brands, they’re running Personal Media Companies.
Key Takeaways:
The Personal Media Company Model:
These entrepreneurs operate their personal brands like full-blown media companies, ensuring they’re omnipresent across all platforms.
Personal:
At the heart of their strategy is a strong Personal Brand. People follow people, and building a relatable, authentic persona makes them experts in their field.
Media:
They focus on creating educational content, not for vanity metrics like likes and impressions, but for real business growth—conversions, owned contacts, and scaling.
Company:
They treat their content as a business asset. Everything they post is intentional, driving business growth and allowing them to scale with a team.
How You Can Apply This:
Don’t just focus on one platform—spread your content across multiple channels.
Prioritize growing metrics over vanity metrics.
Start thinking of your content as part of your business, not just an accessory.
Take action by scaling smart, starting with solo efforts before building a team.
For a more detailed breakdown and actionable steps, watch my full video where I share my "Fruit Forest Framework" to streamline your content creation process.
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